What we do and how we do it so well

Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.
Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman

Sunday, June 21, 2009

I Try to find the Freshness

People get busy and we all understand that. It's hard to put up posts everyday and get to sleep at decent hours, but that's blogging for yah. Personally I hate to read websites and see post after post of videos. This is why I try to space the videos I post with at least two regular posts in between. I feel like that helps to keep a healthy blog readers diet of course with the addition of getting off your lazy ass and going outside. I'm sure some of you got tired of the MVP Kobe and Lebron videos which were absolutely entertaining at first but then got dragged on to a sixth season of sorts. This is why I stopped after...I dont know video six or so. It is just the same old same thing and that is not what we set out to do. I blog to bring you that new new. That freshness as if you bite into an apple and the juice runs from your lips (can you tell I get hungry at night). To get to my point, now i bring you two videos that incorporate the not so late, but oh so great Kanye.

The first vid come from Night Club as they cover “Good Life” off of Kanye's 3rd album Graduation. I really like this cover because instead of compltetely messing up the tempo of the song or throwing off the feel of the tune by making it "rock", Night Club decided to just slow down the beat and add some eerie samples in order to achieve a very desired musical effect.



Second comes the video adaptation of Robocop from Kanye's 4th album 808's and Heartbreak. This video reminds me so much of my child hood and the video games that are still heralded as the best (megaman 2 and Battletoads), it just has to take you back, way back. Either way, well done Mykola Dosenko. You may recognize the style from the opener of the recent Maestro Knows videos. Check it out in HD!



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Reebok 7 Deadly Sins

Pride

7 deadly sins means 7 deadly shoes. I love the idea of releasing a pack of sneakers modeled after the 7 deadly sins and their colors because it allows for a variety and choice. The fact that they choose Reebok Pump Omni Lite (hold on, let me pump it up) just makes this so much iller. Plus each shoes come with a silver lace clip that reads the sin the shoe represents. The one thing I find interesting that all other sources I have read have failed to mention is that Pride is used twice (Blue and Purple) and have failed to use Lust as one of their themes. You would think another site would have caught this or even Reebok would have thought this through before releasing the images, but I have read nothing of it. Hopefully they read this post or have already seen this in time to call back the shoes beacuase nothing is more embarassing than basing a shoe off of a well known topic and then for getting the one that will make us buy your kicks (not trying to be too critical Reebok, much respect). Succumb to your deepest desire here.
Wrath
Greed
GluttonySlothEnvyPride

Diet Butcher Slim Skin Fall 2009

The Japanese are no longer slowly, but invading the American fashion sense with such vigor and force that the line is now blurred. East is West and fashion is fashion. It has even been noted by the New York Times in their recent article The All-American Back From Japan. Diet Butcher is no different, offering footwear, jeans, and outerwear that seemingly blend into the American style. Not to mention the use of bird heads in their preview for the falls look. Subtlety is the name of the game.

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