What we do and how we do it so well

Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.
Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman

Wednesday, July 22, 2009

I Make Her Say OHHHHH!

Posted by Kodi Baer at 9:25 PM 0 comments
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Alice's Adventures in Wonderland

Ladies! We don't mean to neglect you here at Ursa but there is just so much good stuff for you out there that it is hard to sort through. Starting today, I'm going to begin my search an post a little more for our lady readers. Alidra Alichas created an amazing collection; Alice's Adventures in Wonderland. Truly whimsical at that. The pieces were inspired by the decorative floral motifs from the romantic period of the 1800s. Alidra invented her own techniques in order to make the jewelry, some of which took as long as six months to complete. Hard work that shows.
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Posted by Kodi Baer at 9:12 PM 0 comments
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Wrap it up

Being an avid photographer myself, it is always great to see fashion and clothing merge. That is what makes Fragment Design so great. Hiroshi Fujiwara is not afraid to delve into the world of other products. I think the reason he does is because he is good at it and is well aware. From concept bike frames, sturdy iPhone cases, and now to Tech-Wrap. Now photographers can feel safe knowing that their camera is covered by a soft, plush neoprene material available in three colors. Of course there is the subtle Fragment branding. Leica M8 not included.

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Posted by Kodi Baer at 8:52 PM 0 comments
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