What we do and how we do it so well

Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.
Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman

Tuesday, March 3, 2009

Harriet the Spy no longer

When she is not acting in Gossip Girl, Michelle Trachtenberg makes a damn good model. It doesn't help that I have had a crush on her since Harriet the Spy. Give the girl a damn magnifying glass and I'm good to go.

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Move over White MC's, Asher Roth is college




Just in case you still don't recognize, Cudi and Roth kill it in the last joint.
Support Roth by listening to his music which you can get below courtesy of Asher, buying the cd when it comes out (college boys gots to eat), and spreading the word. Enjoy!
Asher Roth - The Greenhouse Effect AKA The Greatest Mixtape Ever

A Week In Pictures

Wemoto Fall/Winter 2009

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Undefeated Rug

Japanese brand Gallery 1950 worked with Undefeated to bring you the U-Man rug. Perfect for any college dorm or room that has yet to be adorned with the proper swag. Available on March 7th.

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Yes No Maybe + New Era

“The Fez” cap comes with velour upper, logo embroidery on the back, gold silk lining and a tazzle. “Velcro Patch” cap comes with velcro uppers and a series of patches. Available at Yes No Maybe.
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Hellz Bellz Spring 2009

All I know is that if I were a girl, this is the fresh cut & sew that I would be wearing. It's time to be adventurous ladies.

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Air Yeezy is alive!

The Air Yeezy was developed from a strong relationship between West and Nike. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years. West provided critical feedback on how the shoe performed throughout the course of his 2-3 hour performance sets, where the first prototypes of the Nike Air Yeezy were seen outside of Nike’s World Headquarters in Beaverton, OR.

An almost obsessive focus was put on delivering supreme comfort throughout the development of the shoe. A careful balance was sought, each time new elements were added, with existing elements being taken away; a design process Smith refers to as “reductionism”. Equipped with debossed ankle collar pods for added support and protection, extra-thick sock liners, a forefoot support strap, original functional tension lace loops, and Phylon tooling taken from the 1987 Nike Air Assault for added performance and comfort. These performance attributes have been meticulously wrapped in premium full grain leather uppers and adorned with original design details that are uniquely Kanye and identifiably Nike. The remastered Nike Air Assault outsole is treated to glow-in-the-dark properties and will illuminate when the light is low. The forefoot support strap is premium grade patent leather and is of no-stitch construction. Clean seams are used throughout except for a premium suede toe wrap feature with visible stitch detail. Emblazoned across the Air Yeezy is an exclusive “Y” repeat pattern, as either a debossed or lasered detail, which takes inspiration from the Jordan brands iconic Elephant print material.

The Nike Air Yeezy colorways will release in Spring 2009:
April 2009 Zen Grey/LT Charcoal
May 2009 Black/ Black
June 2009 Net/Net

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The Light, The Vision

So I hope all the kids out there are enjoying the UMi experience. Setting our hounds to the web to sniff through the garbage and find the freshest wear for your consumption, it's just what we do. Now, I'd just like a round of applause for Kodi, who's been more than keeping up his side of this project in hitting you with glasses, kicks, etc, updated several times a week. I just want to further my previous post's apology in saying that these past 2 months have been some of the busiest of my life. I've has been weighed down by every little thing and just havent been able to pick up the pencil lately, but never fear. No one here at UMi has lost the vision! I promise to you that I still see the light and when my days clear up I will more than make up my absence with a flood of hot designs. That being said, enjoy the site for now, and sit tight. Very soon you'll have your paws on some UMi merch that will make you the talk of the town.

-Adonis