What we do and how we do it so well

Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.
Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman

Saturday, February 7, 2009

A Week in Pictures

Bacardi and Cola, they get the job done!

Goodhood + R.Newbold Spring/Summer 2009 Collection

London’s Goodhood store and R.Newbold has gotten together once again to make sweet magic. This season's collaborative collection consists of denim, shirts, backpacks and shoes. I'm really feelin' the shirt with the multi-colored plaid design. It's nice that some companies are deviating from the generic red/blue or ged/green plaid designs. It also still keeps its masculinity by not being too outrageous with the color palette. The boat shoes and backpack are so fresh with the bright red. Available at R.Newbold flagship stores.

New BAPE in February

For the glorious month of February, Bape has dropped a set of tees with two-tone color graphics. Very clean and a big departure from their all-over print and vibrantly colored shoes. I'm happy to see this company slowly growing up. The t-shirts reference the Japanese brand and their mascots (Baby Milo and the Teriyaki Source shark). All items available at Bape stores globally.

The Quest for G



Do you like Kevin Garnett? Who doesn't. Think Derek Jeter is cute? I know I do, no homo. Would you like Misty May-Treanor to have her way with you? I know I would! Anyways that's besides the point. Watch some of your favorite athletes in a bad Monty Pithon parody, titled "The Quest for G"; yes, like those annoying and uninformative Gatorade commercials. "What is G? G is the heart, hustle and soul of the game!" Thanks for the narration Weezy.

Phenomenon Spring/Summer 2009 Collection

Not sure if I'm big on the Kung-Fu Tuxedo Jacket with matching shorts, but keep a look out for that bow tie necklace. That ish is the hotness. The pieces are now available at choiceisyours.jp.

Wu-Tang Clan + Gabriel Urist

I think its a good deviation from the Wu-wear. May I say it can even be called classy. The earrings are made of 925 silver and of course the earrings feature the iconic Wu-Tang ‘W’. As an extra bonus, the earrings with a special red box. These bad boys are selling for a suggested retail price of ¥10,800 JPY (approximately $121 USD). Pick them up over at essense.

Mr. A + Uffie = Art

Famous Parisian graffiti artist Andre (Monsieur André) makes one of his signature characters, Mr. A, come to life on his wife, Ed Banger recording artist Uffie. Now that what I call bringing art to life!