Ursa Major Inc. Wreaking Havoc Since 1984: Reebok 7 Deadly Sins

What we do and how we do it so well

Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.

Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman

Sunday, June 21, 2009

Reebok 7 Deadly Sins

Pride

7 deadly sins means 7 deadly shoes. I love the idea of releasing a pack of sneakers modeled after the 7 deadly sins and their colors because it allows for a variety and choice. The fact that they choose Reebok Pump Omni Lite (hold on, let me pump it up) just makes this so much iller. Plus each shoes come with a silver lace clip that reads the sin the shoe represents. The one thing I find interesting that all other sources I have read have failed to mention is that Pride is used twice (Blue and Purple) and have failed to use Lust as one of their themes. You would think another site would have caught this or even Reebok would have thought this through before releasing the images, but I have read nothing of it. Hopefully they read this post or have already seen this in time to call back the shoes beacuase nothing is more embarassing than basing a shoe off of a well known topic and then for getting the one that will make us buy your kicks (not trying to be too critical Reebok, much respect). Succumb to your deepest desire here.