What we do and how we do it so well
Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.
Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman
I really like the idea of QR codes. For those of you who don't have an idea what they are, Hypebeast gave a pretty good definition. "Referred to as the barcode of the future, a QR Code (Quick Response Code) is a matrix code which allows its contents to be decoded at high speed." So in layman's terms, QR codes are a faster way to ring up and track merchandise. So why not embrace this new found technology as art? Well that is exactly what Takashi Murakami did and followed in hot pursuit by Marc Jacobs, with his version tittled “Miss Marc”. Just another way to incorporate fast paced marketing into something that is trivial to an American consumer, yet and exciting breakthrough to the Japanese market. Oh, how our worlds are different.
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