What we do and how we do it so well

Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.
Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman

Tuesday, May 26, 2009

A life of nothing but "Awesome Snow Fun"

I know we are in summer mode right now, well at least I am, but in some parts of the world there is always a winter wonder land to be had. The life of snowboarders is something that I truly envy. No other sports in the world pays you to hang out with friends and mess around. It seems that somehow throughout the years, even skateboarding has become a true commercial business and less a public disturbance.Dare I say snowboarding awaits the same ill-fated future as a red haired menace ravages through the land. Nope, I darest not, because even the commercial success of Shaun White can not defunk the group mentality that is snowboarding. It seems to me, that the rest of the snowboarders aren't in it for the fame (not going to say or the money cause we gotta eat, we hungry), but rather live their life just for that simple thrill. It's times like this I question why I never learned.

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