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New York’s SoHo Louis Vuitton store is celebrating the launch of Louis Vuitton’s Stephen Sprouse collection by hosting cocktail parties at their flagship store and transforming SoHo’s Greene Street store into a Stephen Sprouse shrine.
For instance, the company is wrapping the store in vinyl and spray painting neon graffiti all over the facade. The window display will feature a 6-foot neon light installation in Sprouse’s Rose motif. The store’s interior, enhanced with black brick wall facing, will also be sprayed with the neon graffiti.
The collection will launch in its entirety at the SoHo boutique on Thursday. The complete worldwide launch will follow on Feb. 2, though the Rose pieces will be available at Louis Vuitton stores worldwide starting Friday.
Get more info at "Louis Vuitton to Celebrate the Launch of the Stephen Sprouse Collection" on Hypebeast
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