What we do and how we do it so well

Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.
Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman

Monday, February 9, 2009

No one on the corner or at the Grammys, have swagga like us

Welcome the New Rat Pack 2009: Jay-Z, Kanye, Weezy, & T.I.
The sky's the limit
Fresh
To
Death
&
Nothing
Less

Rob Wants A High Five!



Improv Everywhere is always excellent, but there are certain times when they do nice things for the public and cause even New yorkers to crack a smile even when getting off the subway in the morning. I know!

Sunday, February 8, 2009

I'm On A Boat, what are you doing?



Thank you Andy Samberg for once again broadening our imaginations with your hilarity(may not be a word). My boy PG over at It's My Blogg posted the un-edited single the other day, and after hearing that I knew this weeks SNL Digital Short was bound to be good. If you woke up in the morning with the hunger pangs for cereal, cracked open the box of wheaty goodness and out pops a free boat ride for three (Better than the new cracker jack prizes. Remember the old ones in the good ol days.), who would you take? Think about it, cause this video is simply stuntastic.

Saturday, February 7, 2009

A Week in Pictures

Bacardi and Cola, they get the job done!

Goodhood + R.Newbold Spring/Summer 2009 Collection

London’s Goodhood store and R.Newbold has gotten together once again to make sweet magic. This season's collaborative collection consists of denim, shirts, backpacks and shoes. I'm really feelin' the shirt with the multi-colored plaid design. It's nice that some companies are deviating from the generic red/blue or ged/green plaid designs. It also still keeps its masculinity by not being too outrageous with the color palette. The boat shoes and backpack are so fresh with the bright red. Available at R.Newbold flagship stores.

New BAPE in February

For the glorious month of February, Bape has dropped a set of tees with two-tone color graphics. Very clean and a big departure from their all-over print and vibrantly colored shoes. I'm happy to see this company slowly growing up. The t-shirts reference the Japanese brand and their mascots (Baby Milo and the Teriyaki Source shark). All items available at Bape stores globally.