What we do and how we do it so well

Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.
Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman

Wednesday, August 12, 2009

Consider Yourself Lucky


Stand out track "Lucky" by All India Radio

The Second Moonlanding

September is going to be a great month. Not only is it a return to the 36 Chambers, Raekwon's Only Built for Cuban Linx 2, but we will also put our second man on the moon. That man being Mr. Kid Cudi. The official album Man On the Moon: The End of Day will be released on September 15th, 2009. make sure to pick up the deluxe edition DVD to support everybody's favorite moon man.
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Friday, August 7, 2009

A Week in Pictures


Gooding_080609_09317, originally uploaded by Eggnogg2.

These are the moments I truly cherish about photography. And while I could never live in NYC, at least not yet, it is so full of life and interesting people that I am envious of those who wade through the busy crowds and the noisy streets. A moment in time transcended into minutes. He seemed to walk slower and parted from his companion. A mutual understanding and appreciation for the art. The shutter closes and I gesture my thanks. There is no reply, but a look of approval as we pass. Is it possible just to know?

Saturday, August 1, 2009

Kanye for GQ

What a coincidence, I'm fantastic too!


I find it very interesting how Wes Anderson's style can come through even when it is a completely different medium. And of course he uses his favorite actors, but I'm not complaining. I love Coconut Records.

What's Tappening?

This is of course a little white lie, but remember to stay educated.

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Undefeated+Gourmet

Right now, Gourmet is kicking up dirt behind them. They made some enemies (cease and desist from Nike), but it all turned out alright because now they are laying it down with their own designs. I recently got my self two pair and they are the best thing I have bought in a long time. Seeing that they are doing a collabo with Undefeated is no exception. Just check out that detailing on the leather.
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Us Versus Them Fall/Winter 2009

Intelligently Cynical &Political
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It's the world we live in