What we do and how we do it so well
Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.
Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman
Alife always keeps their designs simple and clean cut. Now they are focusing on the marketing and by following in the the footsteps of American Apparel. Supposedly, the model in their clothes is up and coming adult film star Stevie Hart. Similar to the way that American Apparel uses scantily clad and often topless models for their clothes. Even using adult film stars such as Sasha Grey and Faye Reagan in order to ride on their success, which to my knowledge has worked very well for them so far. Either way, Marketing is business and as long as Alife keeps putting out quality then I have no qualms.
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