Alife always keeps their designs simple and clean cut. Now they are focusing on the marketing and by following in the the footsteps of American Apparel. Supposedly, the model in their clothes is up and coming adult film star Stevie Hart. Similar to the way that American Apparel uses scantily clad and often topless models for their clothes. Even using adult film stars such as Sasha Grey and Faye Reagan in order to ride on their success, which to my knowledge has worked very well for them so far. Either way, Marketing is business and as long as Alife keeps putting out quality then I have no qualms.
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Tuesday, June 9, 2009
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