What we do and how we do it so well

Tired of t-shirts that are uncomfortable and don't fit individual personalities, we were searching for something fresh and unique. We finally found what we were looking for but the brands that sold the clothing were high end, exclusive, and expensive. So, with this in mind, we made it our goal to solve this problem as well as others and create a high-end, exclusive, and inexpensive clothing brand that would cater to the consumer. Masculine, Feminine, Black, White, Purple, Green or whatever you want to call it, we are a little bit of everyone and everything. We represent hype beasts, sneaker heads, high society, the fashionable, the jocks, fixie fiends, the British, the world traveler, trend-setters, the consumer and whomever else you can think of. We are a little cocky and we have the vision, but to be in the business of making clothing you have to be a little out there. To put it in perspective...we are not out there, we are right here and we are right now.
Great personal style is made up of a certain percentage of "always" items and methods, mixed with a certain percentage of "sometimes" fashions, and a certain percentage of "nevers". -Scott Schuman

Friday, May 22, 2009

How to do "Spring Line" 101


Here it is! The flagship and first design of our spring line. "Rocket Love" by Nick Villano. Here's a first glimpse of its early stages. My idea is to top this off with a wake of graffiti-esque fire and motion waves behind it, possibly centering from a heart or something. We're going to get some really vibrant colors on there, some shading and it'll be looking crisp soon. Send us your feedback and ideas as this thing progresses and get excited to be able to get your hands on some UMi products soon.

Adonis out

2 comments:

  1. OMG the design is amazing. I saw it and I just love it like love it. The fire idea i can picture but I'm not THAT in love with. I'll think of something and let you know.

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  2. Haha thanks for the feedback. After staring at it for a while i agree, the fire doesn't fit. This is a co-ed shirt but mostly for girls so I was thinking like a wake of petals that get closer to the viewer as they get farther away, as if the rocket took off from just in front of your face. You know?

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